What sets you apart from your competition? Why should someone work with you, buy your products, or use your services instead of going to the guy next door?
Your organization’s brand is more than your logo. Your brand is what people think and feel about your organization—good or bad. It’s about like and trust. It’s that little extra that makes them choose you over your competition.
Do you know what kind of emotional needs your customers have? Think of it: What is your favorite coffee shop and why? For sure they make good coffee. But what else do they do to make you feel connected? Do they have a smile on their face? Do they greet you with your name when you order your coffee? What do they do different? And what can you do different in your own organization?
Fishing out of the same pond
One of our clients said to us, “You know, we are all fishing out of the same pond.” So true. The question is how do you get the fish to eat your worm? It’s not enough to have a logo or colour scheme. You need to have a consistent brand that encompasses everything you do and connects with your client on an emotional level. Your in-person service, your online presence, your graphic design and word choices, your values and beliefs—all of these things and more work together to create your brand. A strong brand will set you apart from other organizations, creating a professional public image that people will feel good about supporting. A weak brand makes it harder for people to understand who you are, what you do, and why you do it.
Your branding evolves from within.
Sometimes it just takes some time and the help of a marketing expert asking the right questions to find out what makes you who you are.
What our clients say…
I was referred to Heuer Design by a colleague who was pleased with the work they did for their organization. From the moment I met Kerstin I knew it was the right choice. The energy she brings is incredible , her creativity exudes from within and her excitement is contagious.
Heuer Design worked on our website from concept to completion as well as a complete rebrand, including logo design, and corporate video . The attention to detail and their passion to deliver was outstanding – I was always comfortable offering my opinions and suggestions and they were completely open to that … even at times when I wasn’t quite sure what I wanted.
Kerstin spent so much time here at the Lending Cupboard it started to feel like she was on staff – a testament to her dedication. Heuer Design is a Class Act!
Wendy MaddenExecutive Director, The Lending Cupboard
We can help you…
Discover your true brand
Design a custom logo and website
Develop brand standards and messaging
Craft branded promotional materials and stationary