Drive action through video.
Video creation used to be an expensive and time-consuming process hired out to video professionals. There was no way as a small business you could create great video content by yourself. Well, those days are over. You can create great video content with ease with basic tools you already have and lately the trend of seeing less “overproduced” videos is rising. More people are influenced by a video that looks more raw and real than something professionally shot, however, you must still think of your audience as it can come off as unprofessional.
This is why you should be utilizing it:
- Video will be 69% of all consumer internet traffic by 2017 (it is)
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
- By 2019, internet video traffic will account for 80% of all consumer Internet traffic.
Mind you, if you are creating subpar video content for your business you are likely hurting it more than helping. If done well, video can help you share a story in a fun, and affordable way. There are many applications for video across all aspects of your business. Promotional materials, training videos, video blogs, project updates, educational tools – the right video can help show your message whether it’s on your website, at a tradeshow, or social media.
Do you need help with your video marketing?
We can help.
We are HeuerDesign, a creative agency that is specialized in marketing for small businesses and non-profit organizations in Central Alberta. Our team has been helping organizations around the globe for more than 20 years.