Build an online presence and let your website do the work for you.
Before you start assembling your website you should first think of the purpose your site serves. Does it help sell a product online? Maybe it is more informational and showcases your businesses services and prices. Either way determining what you want out of your website it is a critical role in developing your strategy.
Every page on your website should serve a specific audience and have a purpose. Thinking from the perspective of your customer is key to determining the usability of your website. What would they be using it for? What is the most popular information they are searching for?
How people search:
People browse the internet and chances are just because they landed on your website doesn’t mean they are interested in purchasing. In fact, approximately 96% of visitors that come to your website are not ready to buy. With the right online strategy and retargeting, potential buyers will come back to your site to learn more about your product or service. Don’t fear, there are many tools available to help move potential customers down your funnel and get them to buy and continue to promote your business.
Having an online presence goes beyond your website. Integrating social media to drive traffic or showcase pictures on your website is crucial. The more channels you have that point to your website the more likely you get your business in front of people. Social media tools like Twitter, Facebook, Instagram, YouTube, and even Pinterest can help you create meaningful connections, educate your audience, and establish trust in your services. In order to make the most of social media, you need to craft regular content that engages the people reading your posts. Be careful, posting content that doesn’t get likes or shares can actually hurt your social media accounts. We always stress to create quality content over quantity.
Are you looking to build an online presence? We can help.
We are HeuerDesign, a creative agency that is specialized in marketing for small businesses and non-profit organizations in Central Alberta. Our team has been helping organizations around the globe for more than 20 years.